Roofing marketing
Roofing marketing for the week after the hail.
Storm season is short. Your follow-up cannot be.
Roofing is not seasonal, it is event-driven. One hail event puts a whole neighborhood in the market on the same afternoon, and the roofers who win are the ones who answer, prove they are local, and stay in the conversation until the claim closes.
Serving DFW + San Antonio. Reach me directly at 469-886-1244.
Where the money goes
Three leaks, same three every time.
- A few days of demand, then quiet
- Storms do not spread demand across the calendar. When one lands, the inquiries arrive at once, and every call you cannot pick up that week goes to another roof.
- Getting mistaken for a chaser
- After a storm the out-of-town crews arrive with door knockers and rented trucks. Homeowners cannot tell who is local, so a legitimate company with a thin review profile loses bids it should win.
- Claims that go cold mid-cycle
- A replacement runs through an adjuster, a supplement, and a spouse. Weeks pass between the first call and the signature, and without structured follow-up you are not in the room at the end.
The playbook
In the order it matters here.
Same pieces as everyone else gets. Different order, because what is bleeding worst is not the same from one trade to the next.
Evangelize
Review Growth
Recent local reviews are the fastest way a homeowner tells a real local roofer from a crew that drove in after the storm.
Capture
Local Services Ads
The Google Guaranteed badge is the strongest trust marker available to a local roofer, and it sits above the results where the comparison actually happens.
Capture
Google Search Ads
Storm damage searches and roof replacement searches are two different conversations, and they need their own keywords, negatives, and pages.
The week after a hail event brings a call volume no office can staff for, and every one of those calls is a high-ticket job.
Nurture
Speed to Lead
A homeowner with a damaged roof is calling several companies in one sitting, so the first real reply usually gets the inspection.
Capture
Smart Website
Proof of local work, a real address, and a fast page are what convince a homeowner you will still be here when the claim gets supplemented.
Why this trade is different
What actually changes the math.
Every other trade I work with has a season. Roofing has events. The phone before a hail event and the phone the week after it behave nothing alike, so the system has to sit ready and quiet, then absorb a surge nobody could staff for.
The hard part after a storm is not visibility. Homeowners already know they need a roofer. The hard part is being told apart from the crews that showed up from three states away, which is why reviews and the Google Guaranteed badge do more work in roofing than in any trade I touch.
Insurance sits in the middle of every conversation, so the first call is longer and more consultative than a service call. It is a claim question as often as a roof question, and whoever answers it patiently tends to be the one who gets the inspection.
Job values are high and essentially one-time. A homeowner does not need you again for twenty years, so follow-up here is not about rebooking them. It is about referrals, reviews, and the neighbors on the same street who took the same hail.
Tell me what happened after the last storm in your area. Where those leads went is more useful to me than how many there were.
Questions
What owners ask before hiring me.
- Do you handle insurance claim leads, and how is that different?
- Yes, and the difference is the length of the conversation. A claim lead is not ready to sign, they are trying to find out whether they have damage and what their carrier will cover. So the intake captures the storm date they are worried about, whether they have filed yet, and who their carrier is, then keeps following up through the adjuster timeline instead of asking for a decision on day one.
- How does this help me look like the local roofer instead of a storm chaser?
- Three things do most of that work. Review Growth builds a current profile of local jobs, Local Services Ads puts the Google Guaranteed badge next to your name, and the Smart Website shows a real service area and real local work. None of that is a claim I write for you. It is your own reviews and your own jobs made easy to find.
- What happens to my calls the week after a hail event?
- The Voice AI Receptionist answers all of them, at once, at any hour. It takes the address, the storm damage described, and whether a claim is already open, then texts you the lead as soon as the call ends. Speed to Lead handles the forms and texts the same way. You end that week with every inquiry written down instead of a voicemail box you cannot get through.
- Roof replacement happens once every twenty years, so what is follow-up actually doing for me?
- Not rebooking, which is what it does for HVAC and plumbing. For roofing the old customer list is a referral and review engine. Past customers get asked for reviews and for neighbors, and the neighbors matter because hail hits a street, not a house.
- Will you send me leads I have to fight another roofer for?
- Local Services Ads and Search Ads leads are yours, in accounts in your name. I am not a lead broker selling the same call to four companies. The ad spend goes straight to Google and the contacts land in your CRM.
- What does the first month look like?
- Week one is the audit and setup: Google Guaranteed verification started, call coverage live, review requests firing on closed jobs. After that it is weekly work on lead disputes, negative keywords, and which calls became inspections. I will not quote a budget before seeing your numbers, which is what the free audit is for.
Find the leak first.
Thirty seconds of questions, then I look at your actual calls, leads, and reviews and send back a plan to fix it. Free, and you are not signing up for anything.
If the first month does not beat what you are doing now, I work free until it does.
Or read the full system and the common questions.