Electrical marketing
Electrician marketing built around panels, rewires, and EV work.
Fewer clicks spent on a light fixture. More site visits booked for real projects.
Electrical is a project business wearing a service business uniform. The point of everything below is to spend your money on the projects and stop paying full price for twenty minute jobs.
Serving DFW + San Antonio. Reach me directly at 469-886-1244.
Where the money goes
Three leaks, same three every time.
- Budget eaten by tiny jobs
- A person who wants one outlet moved clicks the same ad, at the same cost, as a homeowner pricing a two hundred amp service upgrade. Untargeted electrician campaigns fill up with the first kind and you never see enough of the second to judge the channel fairly.
- Project quotes that go cold
- A panel upgrade or a rewire gets a site visit, then a bid, then a wait. Homeowners collect two or three quotes and think it over. Whoever stays in the conversation during that gap usually wins, and most shops go silent after the estimate is emailed.
- Nobody confirming you are licensed
- Homeowners are more nervous about electrical than about any other trade in their house. If your license number, insurance, and who pulls the permit are not obvious in the first ten seconds, a more reassuring competitor gets the visit.
- Calls missed from inside an attic
- Your electricians are in a panel or a crawlspace with a meter in hand. The calls that ring out during that are the same leads you paid for that morning.
The playbook
In the order it matters here.
Same pieces as everyone else gets. Different order, because what is bleeding worst is not the same from one trade to the next.
Capture
Google Search Ads
Job type targeting is the whole game in electrical, so panel, rewire, EV charger, and generator terms get bid on deliberately while apprenticeship searches and light bulb level questions get blocked.
Capture
Smart Website
License number, insurance, and who pulls the permit belong above the fold, because a nervous homeowner decides whether you are safe to call before they decide whether you are cheap.
Capture
Local Services Ads
The badge at the top of the results answers the safety question before the click, which matters more for a panel job than for almost anything else a homeowner buys.
Nurture
Speed to Lead
Project buyers are lining up two or three quotes the same afternoon, and the first shop to get a site visit on the calendar sets the standard the others get compared to.
It asks what the job actually is first, so a service upgrade reaches you flagged and a request to hang a chandelier is captured without pulling anyone off a panel.
Evangelize
Review Growth
Recent reviews from nearby homes are what a homeowner trusts on a job they cannot inspect themselves, and they feed the Local Services Ads minimum too.
Why this trade is different
What actually changes the math.
This trade does not fit the emergency story the rest of home services tells. Very little electrical money arrives at 2am. It comes from panel upgrades, whole home rewires, EV charger installs, generator work, and remodels, and those are all planned purchases with a site visit in the middle. So the goal is not catching every call, it is putting your name in front of the specific jobs worth driving to.
EV charger installation is worth calling out on its own. Texas metros are adding home chargers at a real pace, the buyer already knows the work needs a licensed electrician, and the search terms are still cheaper and less contested than plain electrician near me. Panel capacity upgrades ride along with it, because half those installs turn into a panel conversation once someone looks at the load.
Trust does more work here than in any trade on this site. People will let a stranger under their sink faster than they will let one open a panel in their kids' hallway. License number, general liability, permit competence, and inspection experience are conversion factors, not fine print, and they belong where a homeowner reads them before deciding to call.
One honest limit. Real electrical work cannot be quoted from a phone call. Load, panel age, wire runs, and access all change the number. Everything here is aimed at booking a site visit with the right kind of homeowner, not at handing out prices sight unseen.
Tell me your average ticket and what share of last month was panels, rewires, or EV work. That mix tells me whether this is a targeting problem or a volume problem.
Questions
What owners ask before hiring me.
- Can I target EV charger installs and panel upgrades specifically?
- Yes, and that is where I would start. Those get their own campaigns with their own budgets, separate from general electrician terms, so you can see what each job type costs to acquire instead of averaging everything into one number. EV charger searches are still relatively cheap for how much the job is worth, and they often turn into a panel conversation once you are on site.
- How do I stop paying for people who want one outlet moved?
- Partly with keywords, partly with negatives, partly with the ad copy itself. The same negative list we run on electrical search campaigns already blocks apprenticeship and job searches along with light bulb level questions, and small handyman intent gets added to it as your search terms report shows what is coming in. Then intake asks what the job is before it reaches you. It will not hit zero, and I am not going to pretend otherwise, but the mix moves.
- My quotes need a site visit. Does any of this try to price the job?
- No. Nothing here quotes an electrical job sight unseen, because it cannot be done honestly. Panel age, load, wire runs, and access all change the number. Every piece of this is pointed at one outcome, which is a booked site visit with a homeowner who wants the kind of work you want.
- Does Google Guaranteed need my TDLR license?
- Yes. Google verifies electricians against state licensing, so screening means your TDLR license, general liability insurance, and a background check on the business. Google is also renaming the badge to Google Verified, but the screening for a licensed trade like yours is the same. During the audit I check where you stand and tell you plainly whether it is worth the paperwork yet or whether search ads carry the load first.
- Is after hours coverage worth it if my emergencies are rare?
- For you it is less about 2am and more about 2pm. The calls you lose are the ones that ring while your crew is inside a panel or up in an attic, plus evenings when a homeowner finally sits down to deal with the quote they have been putting off. Coverage is there so those get answered and written down, not because electrical has a midnight rush.
- What does the first month look like?
- Week one is the audit and setup. Search campaigns rebuilt by job type, negatives written, license and insurance credibility fixed on the site, call coverage and follow up live. After that it is weekly work on search terms, what job types the calls actually were, and what turned into a booked visit. I will not name a budget before seeing your numbers, which is what the free audit is for.
Find the leak first.
Thirty seconds of questions, then I look at your actual calls, leads, and reviews and send back a plan to fix it. Free, and you are not signing up for anything.
If the first month does not beat what you are doing now, I work free until it does.
Or read the full system and the common questions.